Audi vs BMW

I’ve seen Audi Attack Lexus on TV. commercials for the past few months, very clever identity theft concepts, which were entertaining and tastefully done. Now Audi’s new billboard showing the Audi A4, directly targeting BMW saying “Your move, BMW”. BMW responded and placed a billboard close to Audi showing a M3 with the reply “Checkmate”. WOW, I’m left speechless, kudos to Juggernaut Advertising for a simple one-word solution to Audi’s challenge.

Press Release
Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.”

Juggernaut Advertising’s creative work features the BMW M3 with the headline “Checkmate.” and is positioned prominently within the same sight line to westbound traffic as the Audi ad. Juggernaut approached BMW of Santa Monica after identifying a unique and immediate geographical opportunity along the highly trafficked Santa Monica Blvd. corridor between Beverly Hills and Santa Monica.

“When we heard the idea, we loved it and couldn’t resist going forward,” says Del Montell, Jr. of Santa Monica BMW.

P.S If anyone can come up with a better ad in response to Audi’s billboard, we will gladly post it here. Let’s see some creativity!